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Cars and the Public Joy

  • Year: 2023
  • Location: Milan
  • Collaboration: Ertl&Zull, Niklas Maak, BLESS, Andrea Caputo, Michele Lupi, NEW TENDENCY, Luca Molinari, Oliver Helbig, Simon Ertl, VÉHICULE, Barbara Polakova and friends

It comes to our attention that we can expand how we think about cars and how we use them by returning to specifics. We invite little stories about cars as vectors of change and celebration. We are operating on the premise that more possibility is good. Automobiles are about freedom and expansion.

As an architecture office we are interested in program and story. Our clients and our work are about engaging in specific interactions and communities built from individuals. We are interested in helping people think about what they already do, we are not concerned per se with efficiency in our own individual lives. We are concerned with making interactions better, small, and large.

In this way we are proposing that automobiles (cars, trucks, bikes, whatever) might do more than they already offer. There is of course the romance of the open road, which we understand but we seek the romance of each little moment. There is untapped magic in our everyday. There is possibility in our neighborhood, in our street, in our car and everywhere in between. A smart man once observed that the only private moment of our lives happens when we walk in the rain, when we can’t easily be interacting with or via our telephones. Our relationship with our vehicles is often private, even on “public” bus. We want to suggest that they (and by extension ourselves) can be part of the community. 

Automotive companies were once specific. There were machines for climbing mountains, others for racing on curvy roads, still others for big families on holiday and so. Different models addressed different needs and told very different stories. We bring this back.

With this proposal we which to discuss the scale at which we interact with our machines.

We add a chair, a welcoming awning, a light. We say that vehicles are part of our community by using them more.

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